Eye-tracking Output - Scan Path: VW Punch Dub
Click "Play" for video.
Path analysis provides a method to analyze respondent level results. It shows the path (lines) and duration (size of circle) of each fixation. The movie (shown left) shows different color scan paths which represent different respondents as they viewed the material. Scan paths are often used in the Sands Research analyses to aggregate different sub-groups within the test poole.
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