The Sands Research Neuro Engagement Score TM (NES)
As part of each study, Sands Research provides the client with a Neuro Engagement Score TM (NES), which shows the ranking of an advertisement on a one to five scale (see graph below). A higher NES equates to an increased level of engagement by that demographic viewing group. The chart below (left) represents Neuro Engagement Analyses, which Sands Research has conducted on over a thousand commercials in the growing, proprietary database.
The waveform shown below illustrates what an aggregated engagement curve might look like for a 30 second spot. The area below the curve is quantified, creating the NES index for total cortical activation during exposure to the stimulus.
SANDS RESEARCH INC. 955 N Resler 104-113
El Paso, TX 79912
Phone 915.309.7250 FAX 915.209.7266